Bob Noorda (1927-2010), is acknowledged as the one of the most important designers of the twentieth century.

Working from the 1950s onwards, he was among the first to promote the idea of a coordinated brand image, visual guidelines, and an integrated graphic system.

Moleskine has now published his final graphic work, the book Bob Noorda Design.

Conceived and laid out by Noorda himself, the volume contains drawings and writings that follow Noorda’s activity during the second half of the last century, retracing his formal approaches and methodology developed throughout his extensive graphic design career.

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