Author: Michael Burns
Author: Squad rebrands Cumbria's Westmorland Family as it branches out from its roots
If you travel on the motorway through Cumbria in England, you'll probably be familiar with Tebay Services. The first, and still the only, family-run motorway service station on the UK road network, Tebay Services has won roadside dining awards and is renowned for its use of local produce.
When a new sister operation, Gloucester Services, was opened by the Westmorland family, the Cumbrian brand had to be made relevant in Gloucester and beyond.
Manchester-based Squad worked closely with the team at Westmorland to develop a new identity and names for the family of companies, which includes the two motorway services and a number of other businesses.
The identity plays with the type and imagery of road signage, using the Transport New font combined with a more sophisticated colour palette not normally associated with motorway services.
Use the controls above and right to view more of the branding work.