If you travel on the motorway through Cumbria in England, you'll probably be familiar with Tebay Services. The first, and still the only, family-run motorway service station on the UK road network, Tebay Services has won roadside dining awards and is renowned for its use of local produce.

When a new sister operation, Gloucester Services, was opened by the Westmorland family, the Cumbrian brand had to be made relevant in Gloucester and beyond.

Manchester-based Squad worked closely with the team at Westmorland to develop a new identity and names for the family of companies, which includes the two motorway services and a number of other businesses.

The identity plays with the type and imagery of road signage, using the Transport New font combined with a more sophisticated colour palette not normally associated with motorway services.

Use the controls above and right to view more of the branding work.