Handsome’s slick new look for global interdealer broker TP ICAP pushed the company "to the edge" of its comfort zone by creating a colourful new brand against a market dominated by generic and bland business language. 

TP ICAP wanted a brand that manifested its "outward facing, modern values". The London-based brand and design agency focused on this alongside TP ICAP’s functional role of keeping global markets flowing, making them safe and accessible.

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