DBLG and Steven Qua have created a new look for Channel 4, the first brand overhaul for the broadcaster in 10 years.

The design and motion studio worked closely with design creative Qua to win a competitive pitch to create the innovative concept behind channel 4’s new identity.

Working with Channel 4’s inhouse 4Creative team, the team said the identity they created reflects the channel’s public service remit, 'focussed on innovation, diversity, taking creative risks'.

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