Xerox has released the Phaser 7500 A3 colour printer, an upgraded version of the 7400 -- which found favour with design studios looking to print high-quality materials such as proofs. Printing at up to 35 pages per minute, Xerox says that the Phaser 7500 allows companies to do in-house printing of documents that require high quality and fast turnaround – thus cutting costs on print jobs that might previously have been outsourced.

The printers features include automatic two-sided printing, booklet printing and collation, and also supports up to SRA3 paper and heavy media for full-bleed prints, for posters, brochures and business cards.

Prices for the Phaser 7500 colour printer start from £2,699 plus VAT. It uses EA-HG toner and incorporates enhanced HiQ LED technology, which delivers 1,200-x-1,200dpi image quality, better registration and smoother lines on images and text, says Xerox. The Phaser 7500 is one of the first Xerox devices of its type to incorporate biomass plastic, which the company says produces 16 per cent fewer CO2 emissions during manufacture than traditional plastic.

The Phaser 7500 is available as a low-profile desktop printer or can be configured as a floor-standing model, which has the option of additional paper trays. The printer also features a colour-matching technology called Colour by Words that uses words to define colour.

The patented Colour by Words technology is designed to make it easy to specify and change colours on printed documents -- though this seems more targeted at office users than graphic designers. For example, users simply select the desired colour modifications from a drop-down list – such as “pale green colours a lot more green” or “red colours a lot more saturated” – and the image is automatically adjusted.