IBM has introduced a new application aimed at simplifying the process of transforming Web content instantly into a format readable on mobile devices. The firm's latest software offering, the WebSphere Transcoding Publisher, is a welcome respite for Web content developers tired of replicating or re-authoring the same content for disparate platforms and devices. Many service providers and companies are currently looking to provide data through mobile computing devices. Targeted at Web content developers and companies in e-business, the open Java-based software transfers Web information to personal digital assistants, handhelds, and smart phones without the need to rewrite applications for these devices, said Jim Fletcher, program director of WebSphere Transcoding, IBM. Currently available, the Transcoding Publisher can run on several platforms, and is offered in ten languages, including English, French, German, traditional and simplified Chinese, Korean, and Japanese. It can translate dynamically-generated content, such as text written in HTML or XML, into SML used for display on smart phones. The software also converts JPEG images to GIFs, and removes features not supported by the device such as JavaScript, applets, or Shockwave files. Transcoding technology will invariably change the mode in which users and enterprise use information, as well as how information will be disseminated in the future, said Fletcher, who added that customized transcoding allows mobile users, specifically those with WAP devices, to tailor data to suit their lifestyles. He also sees transcoding as the key driver to pervasive access of information as companies strive to expand their customer base, improve their business processes, and streamline their supply chains.