Digital-still camera ownership in the US has doubled over the past 12 months, according to a report from technology marketing research company MetaFacts.
The survey, which included over 28,000 respondents, showed that one in five households with a PC now owns a digital camera – a 20.2 per cent penetration rate, compared to 10 per cent in 2000, and 1.6 per cent in 1998, the figures reveal.
MetaFacts Principal Analyst, Dan Ness, said, “The growth of digital camera ownership clearly exceeds the growth-rate in home PC ownership in the last few years – from 38 million homes in 1998 to 50 million homes in 2000, and 57 million in 2001. Digital-imaging at homes is hot, and has reached a broad range of users, well beyond the early adopters that buy every type of technology.”
The survey also revealed that owners of recognized home-PC brands, such as Compaq, HP, Gateway, and Dell, had the highest penetration of digital cameras.
Digital-camera owners are equally divided into male and female, says the report, and tend to favour high-speed Internet connections. Roughly two-thirds of digital-camera owners (68.3 per cent) own ink-jet printers, and use them to output images, MetaFacts said.