After winning the Cannes Lions Titanium Grand Prix in 2008, Uniqlo is to produce an official Cannes Lions T-shirt for 2009. The company is inviting designers from all over the world to design a memorable T-shirt suitable for distribution at the 2009 Cannes Lions event.
The subject for this official T-shirt design competition must focus on the 'lion', the symbol of the Cannes International Advertising Festival. As long as the basic material involves the lion theme, entrants are free to design the T-shirt however he/she wishes. 10 entries from among the submitted designs will be selected and one entry is to receive the Grand Prix. The Grand Prixwinning design will be commercialized as a T-shirt for distribution to guests and members of the media at Cannes Lions 2009 next June. And, T-shirts based on all 10 designs selected will be sold in UNIQLO stores.
Entrees are restricted to previously unpublished designs, and can be submitted from November 21, 2008 until December 21 on the competition website.