Do you want this animated character delivering your news? An L.A.-based startup is betting you will.
This isn't your father's newscaster: Los Angeles-based startup 1KTV is rolling out a Web-based news service that uses animated personalities to deliver the news around-the-clock. The digital anchors began reading the news for the Los Angeles area last week; a rollout of the service is expected in San Francisco in about a month.
Access is free after a customer installs the company's free software player from a CD-ROM. General manager Ken Raaf said the service can download about 1 minute of news in a 1KB file because most of the user interface is stored on users' PCs, with only the text and a 'director's script' downloaded over the Web connection. Raaf said at least one financial services firm is considering using the technology to develop presentations for its brokers. 1KTV will release the technology in tool form later this year or early next year.