Stardust has teamed up with illustrator and skateboard deck designer Nathan Reifke for the latest ident for US-based 'action sports' channel Fuel TV.
The spot is part of the Signature Series of idents, which are inspired by limited edition signature skateboard decks and have been running since 2004. The 16th ident combines Reifke’s illustrations in a flowing, stylized animation that plays out through a single shot over thirty seconds.
"We really like to stay true to the vision of the artist on these projects," said Fuel TV's senior producer for on-air promotions, Todd Dever. "Stardust was able to really get what Nathan was trying to do and take it to the next level."