Animation collective SSSR has directed the latest work in a multi-media campaign for Zune which includes a Web site, films and posters commissioned from 20 artists from all over the world, according to studio Passion Pictures. The new Microsoft designed machine, launched in the US on November 14, has a wireless facility for sharing songs, photographs and files. The campaign, whose theme is sharing, was conceived by Los Angeles based agency 72andSunny who helped launch the Microsoft Xbox in the US.
In SSSR’s film Endless Cookie, a happy little girl is walking down a dark, Dickensian looking street holding a giant cookie. She breaks off a large piece of the cookie and offers it to a succession of sad and uninspired looking people she meets. As they start to eat it, their cheeks become rosy and they start to smile, but no matter how many people she shares the cookie with, it never gets any smaller. The film uses a mixture of physical models (buildings, trees) 2D drawn and computer animation which was composited using AfterFX. Marc from SSSR says: "Working with Glenn and Sean from 72 was a very collaborative process and their openness to suggestions meant we were able to use ideas from the whole of our animation team in the film."
SSSR met at Central St Martin’s College of Art in 2004 where they graduated in graphic design. They started making music videos independently for the band Subtle (Lex Records), three of which appear on a DVD which accompanies the most recent Wishing Bone album. SSSR joined Passion Pictures in 2005 and have produced a title sequence for the award winning arts programme The South Bank Show, as well as a video for Irish band BellX1 (Island Records).
Passion Pictures, www.passion-pictures.com