PlayStation boss Jack Tretton says developers are increasingly using the PS3 over Xbox 360 as the lead development platform for new games.
"We are now starting to see developers creating games on PS3 and then porting them to other platforms such as EA's Burnout," said Tretton in an interview with IGN.
"We are seeing tremendous progress from the third party community in terms of what they are able to do with our development kits."
When developers first create games on PS3, they take advantage of the PS3's unique hardware capabilities, maintains the chief executive, before adding, "you will see some very nice things in 2008 coming from our third party partners in addition to what you will see this holiday."
The Xbox 360 has typically been used as the lead development console for multiplatform games having launched a full year before PS3 and Wii and given its larger U.S. installed base.
In October, Midway developer Mike Bilder said developing first on PS3 allows for faster porting between PS3 and Xbox 360 without compromising the game experience.