London-based post house Smoke & Mirrors has created a 3D animated ad for the final episodes of the US hit show The West Wing.
The commercial, which was produced for Channel 4-offshoot More 4, places President Josiah Bartlett (played by Martin Sheen) amongst his real-life predecessors on Mount Rushmore. Smoke & Mirrors's 3D artists built the model from photo references of the actor, which were then sculpted in Autodesk Maya. Pixologic's ZBrush was used to paint on details giving it a rocky textured look, whilst carefully maintaining Sheen's facial features.
The final two episodes of The West Wing are shown on More4 from 9.30pm on Friday July 28. Beforehand at 9pm, the channel is showing The Ultimate West Wing Challenge, where celebrity contestants will test their knowledge of the show.
The commercial can be watched here.