The latest promo for winsome singer-songwriter Feist is another single-shot video directed by Patrick Daughters, though the appearance of being captured in a single take is down the VFX talents of post house Smoke & Mirrors NY.

I Feel It All follows previous collaborations between Feist and Daughters for the singer's album The Reminder, which all used the single shot motif. These include My Moon My Man and 1 2 3 4, which was also used as part of Apple's ad campaign for its latest iPod Nano.


As the music starts in I Feel It All, we find the soloist alone in a field of barrels. She runs in and around the casks as they rhythmically explode with a visual cacophony of fireworks. Feist is accompanied with a dazzling illuminated display throughout the video that culminates in a grand finale of both sound and light.


I Feel It All was to be one seamless take without much VFX effort at all. In reality four separate takes were used with the SMNY VFX team working to transition between them to pull the best performance pieces together. In addition, some of the fireworks were re-timed to better sync with the musical hits and several rigs and props were removed from the location.


"We're ecstatic to work on another video for Feist and Daughters. The first video was such a success. We can only hope for the same response for the newest video, which is the kind of challenge we love to sink our teeth into," commented the VFX team at SMNY.

The video can be watched on Feist's YouTube channel here.