AromaJet.com has lent its nose to the Web smelling game, announcing its latest contribution to new technology that will lets users sniff the Net.
The company used its software and hardware to send a series of scents from Sydney, Australia to a kiosk at its home office, according to a company statement. Using AromaJet's Smell over IP (Internet Protocol) technology, a user can create and send a fragrance by mixing a set of 16 different ingredients, the company said. The company plans in the near future to allow users to combine 32 components.
Internet-enabled smell technology has sparked the interest of a number of vendors worldwide. In most cases, a company will combine its scent software with a device that creates and emits an aroma. Using the software, a user could select several elements in varying proportions, and the device would create the smell according to those instructions. The device, filled with a variety of aromatic elements, can concoct numerous smells for the end user.
Industry pundits look for Web sites and the entertainment segment to snag the technology first. The technology still has a long way to go; however, many companies hope it will add a new element to the multimedia experience.
Visitors to a Web site could receive a scent when clicking on a link or advertising banner. While playing a video game, a user might receive scents of a dank dungeon or wafts of a pine forest. Working with a perfume maker over the Internet, a consumer could design a custom fragrance. The customer could receive samples via the smell-emitting device and then order a bottle or two of the custom perfume.
A number of other companies also have attacked the Internet aroma market.
In related news, Trisenx has announced a partnership with fragrance specialist Mane on Internet-enabled scents and flavours. Trisenx has also made its SENXWare Scent Design Studio software free to users via download from the Web.
Trisenx could be one of the first vendors to put its smell-emitting hardware on the market. The company will begin shipping its SENX device to customers within the next 4 to 6 weeks, according to Kathey Porter, marketing director at Trisenx. The device currently has about 40 aromas stored in its database, with plans to add more in the near future.
DigiScents developed the iSmell scent player device and scent cartridge earlier this year. The company takes a similar approach to AromaJet by mixing various materials in the cartridge, then delivering the fragrance via the iSmell device.
DigiScents attracted the likes of Procter & Gamble and RealNetworks to its olfactory ways. Proctor & Gamble will work with DigiScents on Web-based scent research, and RealNetworks will include DigiScents' ScentStream software in its media players.
The iSmell device and cartridge should arrive to end-users some time next year, according to a DigiScents spokesman.
"The cartridge will probably last about as long as a printer cartridge," the spokesman said. "You can control the volume of the smell, turning it up, down or off. It is a very personal experience, with just the person in the area receiving the smell."
Users already can use the DigiScents software to smell-enable their Web sites. The company hopes a number of scented net destinations will be ready when their hardware starts shipping.
France Télécom SA also forged a partnership with Germany's Ruetz Technologies and the Superior International Institute of Perfume, Cosmetics and Food Aromatics (ISIPCA) in September to make an Internet-ready smell diffuser.
The smell technology may extend beyond the Web to TVs, France Telecom said. A user could receive the smell of fresh-cut grass during a lawnmower commercial or encounter the smell of scorched tires at the start of the Indianapolis 500. The company will also explore developing scent-ready video phones.
Users will have access to about 200 scents by this time next year over a device that can fit either on a PC or around the user's neck, the company said.