Apple's Steve Jobs has reportedly called Adobe's Flash video technology a "CPU hog", during a meeting with representatives from The Wall Street Journal, according to an online report.
The Apple CEO also reportedly claimed the company's forthcoming iPad device would have a battery life of just 1.5 hours if Flash was enabled. Apple list's the iPad as having: "up to 10 hours of surfing the web on Wi-Fi, watching video or listening to music," running on the built-in 25Whr rechargeable lithium-polymer battery.
The report claims Jobs sat down with select Wall Street Journal staff to tout the benefits of creating content for the iPad, on the third floor of the News Corporation building in New York as part of a broader media tour.
The report also quotes Jobs as dismissing Flash as "full of security holes," and "old technology," suggesting The Wall Street Journal switch to H.264 video compression.
Jobs has a track record for bashing Flash. Wired magazine recently claimed that the Apple CEO didn't mince words during a Town Hall style get-together for employees at Apple HQ following the launch of the iPad.
Referring to Adobe, Wired claims Jobs said: "They are lazy." Adding: "They have all this potential to do interesting things but they just refuse to do it."
"Apple does not support Flash because it is so buggy." Wired claims Jobs said 'according to a person who was there who could not be named because this person is not authorised by Apple to speak with the press.'
"Whenever a Mac crashes more often than not it's because of Flash. No one will be using Flash, he says. The world is moving to HTML5."
Apple iPad Wi-Fi models ship in late March. while 3G models ship in April. UK pricing and international carrier availability is to be announced. 3G data plan may be sold separately, Apple adds.