Red Giant has released Magic Bullet Instant HD Advanced, which was previously known as Instant HD Pro. This new plug-in for Adobe After Effects CS3 delivers the highest possible quality conversion for SD to HD and is well-suited to prepare analog source footage and DV video clips for inclusion in HD projects.

Instant HD Advanced combines de-interlacing and de-noising; advanced pan and scan; and a super-resolution algorithm for providing actual resolution enhancement. The easy-to-use preset menu helps users choose the right HD and 2K output formats.

Red Giant says that Instant HD Advanced uses sophisticated multi-vector motion analysis to derive accurate and sharp output frames from interlaced material. In addition, motion vectors drive the super-resolution and de-noising tools to maximize quality.

Super-resolution is a technique for deriving and improving resolution from multiple frames of video. This method compares each pixel over successive frames, determining true edges in order to deliver sharper details and super-crisp results. Other scalers, including Instant HD and After Effects' built-in scaler, only process one frame at a time.

Instant HD Advanced's elaborate image processing would have meant minutes-per-frame render times just a short while ago, but thanks to multi-core optimizations on Intel-based platforms, this tool can render in just over a second per frame on the fastest machines, according to Red Giant.

The company also says that Instant HD Advanced offers much higher quality than Instant HD or the scaler in After Effects thanks to the super resolution features in Advanced. The built-in deinterlacing and denoising controls greatly improve the quality of any interlaced material. Users that need faster scaling get the Instant HD plug-in for After Effects and other hosts as part of Instant HD Advanced package.

Instant HD Advanced is available now for US$399 (around £200) and support After Effects CS3 on Windows XP/Vista and Mac OS X on Intel processors. Current Instant HD, Magic Bullet Suite 2007, and Magic Bullet Suite 2008 users may purchase a cross-grade to Instant HD Advanced for $299 (£150).