Prime Focus has brought together its post-production facilities under a single brand. These include Prime Focus London (previously VTR, The Hive and Clear), blue and Machine from the UK; Post Logic and Frantic Films VFX from the US; and Prime Focus Group in India.

To coincide with the rebrand Prime Focus is announcing View-D - a proprietary 2D-to-3D conversion process that allows filmmakers to efficiently create stereoscopic 3D movies from source material shot on virtually any medium, according to the company. Alongside View-D, Prime Focus has also announced Clear -- a proprietary web-based media asset management service. This also enables the Prime Focus ‘global digital pipeline’ by seamlessly interconnecting the 15 Prime Focus offices around the world.

The rebrand was unveiled at spectacular launch events in London, Los Angeles and Mumbai.