Digital Anarchy has released Primatte Chromakey 3.0 for Photoshop. Primatte Chromakey bringing the power of high-end Film/TV technology to Photoshop and Photoshop Elements, according to the company. Primatte removes a blue/green background from a still image or footage, leaving the subject against a transparent background with any color cast removed.

Primatte Chromakey excels in preserving important, difficult details like wisps of hair, translucent glass or other materials, and mesh fabrics, according to Digital Anarchy. This makes it easy to convincingly place the subject on a custom background, then substitute that background as needed. The new version 3.0 adds great customer-requested features, like a one-click 'auto mask' button, batch processing, better blending between subject and backdrop, and support for Intel Macs and Photoshop CS3.

The ability to batch process has been dramatically improved, allowing users to apply Primatte to hundreds of images via Photoshop's Actions. Backgrounds can be removed and replaced automatically, providing photographers who shoot school, sports, or event photography with a powerful addition to their workflow. Primatte 3.0 also supports Photoshop CS3's Smart Objects and Timeline functions, making it possible to use the plugin on video as well as still images.

AutoMask analyzes an image and automatically removes its background, eliminating or reducing the need for manual keying. With properly shot images, hundreds of images can be masked at once. Light Wrap features a new control panel gives better spill suppression and a more convincing blend of the foreground and background, according to Digital Anarchy.

Primatte Chromakey's support for Photoshop CS3 includes support for Smart Objects and video footage via the new Timeline.

Regularly priced at $299 (around £145), Primatte Chromakey 3.0 is available now for $269 (£130). This special pricing is available until August 15, 2007. The version 3.0 update costs $129 (£65) for owners of Primatte 2.0 until August 15, and
$149 (£72).

Primatte 3.0 supports all variants of Macintosh OS X and runs natively on Intel Macs. The product supports Windows 2000, XP Home, XP Pro and Vista 32-bit systems.