Pinnacle Systems has bought Puffin Designs, makers of the image-editing and video-effects software Commotion and Commotion DV. Pinnacle plans to integrate Puffin Designs technology with its family of broadcast, desktop and consumer digital-video tools to provide professionals with strong content-creation options in the film, broadcast and streaming media markets. Mark Sanders, president and CEO at Pinnacle said, "We’ve long admired Puffin Designs technology and the talented team. This acquisition will allow Pinnacle to leverage its already strong position in creation and distribution of rich media content over broadcast networks and on the Internet. This acquisition is part of our strategy to build a low-cost, high-quality infrastructure that will be essential for the next technological wave as broadband Internet connectivity enables full quality video on the Web."