Dutch consumer electronics giant Philips Electronics NV has entered the MP3 player market with the launch of its new Rush player. The player, which will be available in the US from March and in Europe from the second quarter, measures 7 cm square, is 1.7 cm thick and weighs 50 grams. Philips has chosen to adopt the SmartMedia removable memory card system for the device. Bundled with the player will be RealNetworks' RealJukebox software that allows users to download and manage MP3 tracks on a personal computer. Announcing the new product at the CeBIT trade show, Adri Baan, executive vice president of Philips Electronics, said the company will also be bundling Voquette's Media Manager software, which allows users to create and organize personalized audio programs. "We have established a relationship with Voquette enabling us to use their Media Manager software on our future Internet-based digital audio devices, as well as co-developing Internet services in this field," Baan said.