Although this is the company's highest-end digital SLR, it does have some point-and-shoot-like features. Unlike some digital SLRs, auto-focusing while using live view keeps the LCD video feed intact, and you can apply image filters (fish-eye, color extraction, toy camera, and custom filters among them) in real-time while composing a shot. The K-7 can also run on AA batteries (six of them). It also has a dedicated RAW mode button for on-the-fly toggling between RAW and JPEG formats when saving shots.
The K-7 also has a unique, nifty feature that uses the camera's accelerometers to create an "electronic level" for perfectly straight shots. Depending on the tilt of the camera, a read-out on the camera's screen shows the user whether the K-7 is perfectly level or slightly tilted to one side. The camera's menu system also allows the user to adjust the tilt of the camera's shot composition from within the camera.
In a growing trend for true digital SLRs, the K-7 also offers the ability to shoot 720p high-definition AVI video at 30 frames per second and has an HDMI port for viewing video and images on an HDTV. The K-7 uses SD and SDHC cards to store images and video.
The Pentax K-7 is slated to ship in June or July for around £1,040 for the body only, £1,070 with an 18-55mm lens, or £1,155 with 18-55mm and 50-200mm lenses. All prices exclude VAT.
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