Following news that Adobe is working on an online version of its Photoshop image editing software, senior product manager John Nack has clarified that this is aimed at consumers, not creative pros.

"To set expectations properly," Nack says on his blog, "I think it's important to mention that by "Photoshop-branded" we don't mean the professional version of Photoshop. The tools being discussed here are targeted at the consumer market--especially all the people using social networking and media sharing sites."

"A Photoshop-branded online editor lets us start bringing the tech to new customers," he says, "much like the new Adobe Remix reaches new customers using Adobe Premiere technology."

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