Nexus productions director Simon Robson has created a 60-second film for the launch of the 2007 Adidas global football campaign entitled ‘Predator Vs. F50’.

The film featuring the world’s best footballers tells the story of two different clubs, Predator FC and F50 Club de Futbol, and their two very different schools of football thinking. The Predator Football Club team features David Beckham, Michael Ballack, Kaka and Juan Roman Riquelme amongst others whilst the F50 Club has stars such as Lionel Messi, Arjen Robben, Lukas Podolski and Fred on its roster.

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The over-riding question in the film is ‘what does football mean to you?’ Both of the clubs have very different personalities, club colours and crests which personify the characteristics of the two football boots, Predator and +F50 TUNIT. Predator embodies teamwork, determination and precision where as the F50 team favours flair, flamboyance and speed. 
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The contrasting styles of graphic design and animation sequences in the film differentiate one team from the other as they construct and deconstruct highlighting the rivalry and discord between the teams and the schools of thought. At the end of the film, the viewers are meant to decide whether they are more aligned with Predator or F50.
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Robson uses a mix of 3D and hand-drawn 2D animation with objects and characters created for specific shots, for example, the foot we see flying in to the back of the net or a footballer running at full speed. These objects are nested within abstract graphic environments that transition in and out. Rotoscoped images and footage of the actual footballers are also seamlessly worked into the environments adding to the graphic feel of the film. 
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