IDG World Expo, the producers of Macworld Conference & Expo, and Apple have announced a new event aimed at creative professionals. Scheduled for July 14-18, 2003 at New York's Javits Center, CREATE will focus on technology and professional solutions for the creative arts, including design and publishing, video and music. "It's time for a change, and time for an event which addresses the increasingly tech-savvy community of artists, designers, directors and musicians," said Colin Crawford, vice president, business development and operations, IDG. "We're very excited about the new event, and hope the creative community is looking forward to a different kind of learning and networking experience with CREATE." The new event will feature an exhibit floor, which will be open from July 16-18. IDG World Expo said today that the event would have many different Macintosh companies at the event as exhibitors. CREATE's conference sessions will run the full week of the event and will include: Tutorials will focus on topics such as: -- QuarkXPress -- Photoshop -- DVD Studio Pro -- Professional Dreamweaver -- Mac OS X -- How to Produce, Create & Deliver Interactive Solutions Conference sessions will cover topics such as: -- Digital Asset Management -- Advanced PDF -- Preflighting -- Flash -- Graphic Design for Online Gaming Development -- Colour Management Principles -- Editing Techniques for Final Cut Pro, Final Cut Express and iMovie -- How to Set Up a Home Recording Studio -- Music Editing on Your Mac CREATE takes over the dates once held by Macworld Conference & Expo in New York City, but conference officials are not sure if CREATE will permanently fill the slot for an East Coast event. CREATE will be more conference oriented than its Macworld predecessor. One notable change that will happen with the launch of CREATE will be the lack of a Steve Jobs keynote. "We have altered the format of the event to highlight the educational focus of the show, so we will not be having a keynote," said Rob Scheschareg, vice president, sales, marketing and product development, IDG World Expo. "We will, however, be having a number of feature presentations from key companies, including Apple."