The Jelly collective has announced that they are representing renowned illustrator Neil Duerden, whose heavily-layered compositions of photography and hand-rendered brush work have found favour with the likes of Honda and Virgin.
Completely self taught, Neil’s career started as an art director at Synergy in Manchester before becoming a freelance illustrator.
"My style is all about engaging the viewer and pulling them into a piece," says Duerden. Jelly says that his success is
achieved by displaying immense amounts of detail: using multiple, complex layers of colour and photography and combining them with elements of hand rendered brush work.
Duerden uses two Mac Pros (3.2), maximum RAM and dual 30-inch monitors, all connected to an 8TB RAID storage system. Unsurprisingly, he relies heavily on Adobe for software, primarily using Photoshop and Illustrator for his compositions. His unique touches are provided through hand rendering techniques, using an ever growing art box full of acrylics and pens.
"All this pails into insignificance when compared to the power of my £2.99 pencil and pad set," says Duerden. "That's the most important part."
Duerden's clients include Nike, Coke, EMI, Atlantic, MTV, Toyota, Adobe, Virgin, Royal Mail, EA Games and large international campaigns for Sony in Brazil and Honda in the US.