Californian VFX and post house Motion Theory has created its sixth spot for HP's Hands campaign. The ad focuses on Paul Coelho, best know as the author of international bestselling novel The Alchemist.

According to Motion Theory, the spot enables Coelho’s poetic descriptions to flow seamlessly together with symbolic visuals that match his evocative and sensory writing style. A door opens into the world of a book, which Coelho then pulls apart like thread. He runs his hand through a river of words, which just as quickly evaporates into air.

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Director Matthew Cullen and art director Mark Kudsi worked together to create a seamless blend of illustration, animation, and precise live-action choreography.
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The spot can be watched <a href=here.