Music video director Monkmus has completed an animated promo for up-&-coming Welsh band Los Campesinos! The video for We Throw Parties, You Throw Knives juxtaposes war-time violence and party fun.
Set on the frontlines, the video contains images with double meanings. A colourful explosion could be seen either as a celebratory firework going off or a bomb detonating. Two soldiers, standing facing to face, look like they could either be dancing or stabbing one another. A huge mob of soldiers mingling under a disco ball could either be dancing the night away or engaged in bloody hand-to-hand combat.
"I found the qualities in both partying and violence were similar when it came to movement and poses," explains Monkmus, who also worked on videos for Death Cab for Cutie, Mogwai and Badly Drawn Boy, and is represented by Hornet Inc. "Everything the soldiers are doing could be read both ways."
Monkmus also designed all the album packaging including the cover artwork and other illustrations throughout the package. He will follow up this project with another video for Los Campesinos! which will air sometime in March 2007.