Macromedia has made a spate of announcements, including new reporting capabilities for Web sites that are based on its Dreamweaver content-authoring platform, and a partnership with ecommerce specialist Art Technology Group.
The company will preview a new Web development product and reveal new personalization technology allowing users to personalize e-mail campaigns for specific recipients.
Dubbed Dreamweaver Objects for ARIA, the new product is designed to facilitate the measurement and analysis of page views, clickstreams, and visitor navigation for sites authored in Dreamweaver. Information generated by Dreamweaver Objects for ARIA is designed for analysis using the company's existing ARIA product. It uses drag-and-drop objects to allow content developers to add measurement and analysis capabilities as they are creating the content. The product is due to ship this week, but pricing has yet to be announced.
The company will also preview a new product, code-named UltraDev. This uses the core architecture and visual interface of Dreamweaver as the basis for a Web development environment which the company claims will be the only available solution that allows developers to create and view live data, and edit ASP, JSP, or Cold Fusion Web applications in a single environment. There is no word yet on pricing or availability.
The company's new LikeMinds eMail product is designed to be used in conjunction with its LikeMinds Personalization Server, which monitors clickstream behavior and the user's purchase history to try and predict future buying patterns. LikeMinds eMail is designed to interpret this information for use as the basis of email marketing campaigns, which can be based around a user's buying history. It is scheduled to ship this month, and is priced according to the user's LikeMind implementation.
Through their new partnership, Macromedia and ART intend to integrate the Dreamweaver, LikeMinds, and ARIA products with ART's Dynamo Product Suite of Internet personalization and e-commerce products. The goal of the move is to hasten the time to market for companies planning e-business initiatives alongside their development activities. The two companies also plan to conduct joint marketing and sales activities.