London has taken the top spot as the most creative city in the world, according to The Cannes Report, the new rankings system published by the Cannes Lions International Advertising Festival.
With its 24 Lion lead over New York in 2nd place, the €149 (£139) report's authors say that this 'is an achievement that illustrates that London is once again regaining its position as a worldwide creative hotspot despite the current economic climate.'
The report also says that, after a couple of lean years of slipping down the rankings, creativity in the UK as a whole seems to be back on track. It ranks agencies, regions, and even cities by success at the festival. After a decline in the number of Lions won, the UK has this year been awarded 30 more than its 2008 total.
The Cannes Report includes worldwide creative rankings, seminar analyses and jury presidents' insights.