Paul McCartney topped the charts in 1999, although it wasn’t any of his songs or records that made it to number one. The ex-Beatle’s performance at The Cavern in Liverpool last December drew more viewers than any other interactive video event of the year, according to a new report from DB&P/Webcast Track.
The report, says a DB&P analyst, supports the conclusion that the time for interactive video has arrived.
The report tracked audience activity at Internet sites that feature streamlined video – both live and archived. While Paul McCartney’s live performance at the Cavern on December 14 drew one million “streams,” over the next six days, the archived video, requested on-demand, drew five million. Also among the top ten were the Netaid global benefit concert (2.5 million), the John F. Kennedy Jr tragedy (2.4 million), Hurricane Floyd (750,000) and Woodstock 1999 (650,000).
On average, Palumbo said, 18-19 million streamlined videos were viewed online every month last year, including everything from lengthy special events like the McCartney show, to short news clips at sites such as CNN.
Since 1999 was the first full year when data were tracked, no statistical comparisons are available to previous years. Interesting to note, while the total number of “streams” appears to be markedly up, the average number of streams per event actually decreased by 26
per cent from 1998 to 1999.
The report predicts that the number of streamlined videos viewed online will continue to increase at a rate of 30-40 per cent annually, he said. That growth is fuelled by the increasing number of video “streams” offered by networks on their Web sites and at sites exclusively set up to show videos online.