6Tribes,a new app that its designers say enables people to join tribes that reflect their lifestyles, has launched in London.

6Tribes is the brainchild of Anthony Rose, the ex-Kazaa coder who led the BBC team behind the creation of the iPlayer, with Zeebox and Beamly co-founder Ernesto Schmitt. Instead of focusing on people's existing social connections, they say 6Tribes brings people together around a shared interest, event or lifestyle, and presents members with feeds that fit their interests.

"6Tribes analyses things like your Facebook likes, the music on your phone and the places you've been to, to find the perfect tribes for you,” said Rose. “Once you're a member of a tribe, you can connect with people who get what you're into, be it fashion or travelling the world – people who understand you. You have a place where you belong."

6Tribes launched in the UK today, with other countries to follow. The app is available for iPhone and iPad -with an Android version to follow.

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