Imagine being able to design a packaging label or a concert ticket that shows exclusive extra screen-based content when read by a NFC smartphone, but is completely hidden to the casual observer.

Arjowiggins Creative Papers has launched a range of artist-grade papers that aims to add this extra dimension to branding. To do so the paper is loaded with a laminated layer of paper-based printed circuitry called PowerCoat.

Able to be read by a NFC-enabled mobile device, the layer of hidden circuitry can be used to reveal instructions or ingredients, take customers to a dedicated website or online promotion, personalise a product or allow sharing via social media.

The range of papers, such as Enter Conqueror Alive, Curious Alive, Rive Alive and Pop’Set Alive comes ready-enabled for interactive print.

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