Intel Internet Media Services announced yesterday at Streaming Media Europe that it has expanded its global network for audio and video-streaming services into Europe and has opened a new boradcast operation centre in Reading, England to serve its European customers. Launched back in May, Intel’s Internet Media Services streams audio and video through a network of broadcasts centres that feature Intel’s network intelligence technology which analyzes the network and streams content from Internet "edge" servers located close to viewing audiences to offer a faster, higher-quality experience. The company has invested $20 million in the European facility, which provides state-of-the-art equipment for receiving, encoding and hosting content providers’ programming using digital processing. Initial European customers for Intel’s new service include GuinessWorldRecords.com and Fibro Telecom Interactive.