HP is continuing its largest ever product rollout – a $1.2 billion investment, including nearly 50 products worldwide – today with the introduction of a four-megapixel digital camera, and a photo printer. Both products are due in late October or early November, and all are compatible with Windows and Mac OSes, including OS X. The Photosmart 850 digital camera features a 4.1-megapixel total resolution, and an 8x optical zoom/7x digital zoom. Photographers can use manual controls to select camera settings for ISO, exposure, white balance and more, HP says. The Photosmart 850 lets users print photos directly from the camera to USB-enabled HP Photosmart printers, HP Deskjet printers or HP all-in-one printers The electronic viewfinder comes in handy for enhancing the framing of photos. Users can preview the photo just taken without having to switch on any buttons or jump into a separate preview mode. The 850 offers auto exposure, auto flash and redeye reduction. Sound and motion can also be captured. The 850 facilitates close-ups and panoramic views via its automatic focus. The included Memories Disc Creator software can be used to create digital photo slide shows and organize and store digital photos on CD. An optional AC adapter is available. The camera supports the HP Instant Share technology, says the company. With it, users can send multiple digital images at one time without worrying about the images being too large to download or view by their receivers, Ken Fleming, HP’s digital imaging solutions marketing manager, told Digit. Photos can be received and viewed easily, without waiting for large file attachments to download, he added. Recipients of photos can choose from multiple options for viewing and managing digital images, such as reply to sender; forward to a friend; save to hpphoto.com (a free, online storage site); order prints; or save to their computer. Photo printing
The HP Photosmart 230 printer allows editing and previewing photos with the 1.8-inch colour LCD screen before printing. Though it offers Mac connectivity thanks to USB, users can print photos without a computer via Compact Flash, Memory Stick, MultiMediaCard, Secure Digital and SmartMedia memory cards. The Photosmart 230 can print 4-x-6-inch borderless photos using HP premium photo papers, Fleming said. It’s designed to be portable, thanks to a “compact, on-the-go design,” according to HP. Print speeds vary depending on the mode and complexity of the image being printed. The “average” 4-x-6-inch photo will print in approximately 1.5 minutes. “The Photosmart 230 connects to the PC, but is positioned more as a camera accessory – a portable device for personal user,” Fleming said.