Director JJ Walker has created a series of short animated films Word Up, World to highlight environmental issues for production company Hornet. Without the usual facts and figures or gritty stock footage, the film serves to address the serious issues of this planet. Utilizing a simplified and colourful approach – a range of topics are addressed, from deforestation to gun violence.
Hornet says that by communicating in this universal language, the piece strives to add to a collective effort: to inspire optimism and positive feelings that can jumpstart a new initiative for this world's inhabitants.
With many who are skeptical and issues seemingly too daunting – it's about tapping into our childhood optimism that can help overcome what may seem impossible. Underneath it all, it's really that simple.
The films can be watched here.