Collaborating with creator/director Clay Weiner to animate his character-driven tales about being that magical, miserable time of life known as Puberty, Hornet and Weiner have created 10 spots featuring a cast of 11 pre and pubescent characters. The various scenarios, which will transport you (willing or unwilling) back to the hellish days of middle school angst, began airing in the US today.

The Puberty Web site and viral games, were created in conjunction with WDDG in NYC, and will launch simultaneously with the TV spots and the mobile episodes. Beyond being a brand campaign for MTV, Puberty will be MTV’s first ever foray for original content produced for the mobile community.

“I loved life until the sixth grade -- I had great teachers, good classes, I was wholly unaware of how uncool I was,” remembers Weiner, who spent every day he could (and still managed to keep his day job) at Hornet.

“Then you get to middle school, and nobody cares about you, or they care just enough to tell you what a loser you are. These characters are reflections of that lingering, junior-high loser in all of us.”

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