At photokina 2008 Hasselblad showed off its new flagship camera, the H3DII-50, that is the first digital camera on the market to feature Kodak's 50-megapixel sensor. A 60-megapixel model will be announced in 2009.

The sensor measures 36x48mm and is twice the physical size of the largest 35mm DSLR sensors.

Hasselblad CEO Christian Poulsen said that the company will also be announcing the even higher-end camera and forthcoming H3DII-60 in 2009.

The H3DII-60 will feature a 60-megapixel sensor that provides 94% full-frame, 645 coverage.

"We feel that it's important to emphasize the 94% coverage, because, although we hear the phrase 'full-frame' being used quite frequently, no manufacturer has yet achieved true medium format full-frame," said Poulson at the huge German photokina show.

Priced at £14,750, the H3DII-50 (excluding lens) is available now. The H3DII-60, which will be priced at £18,750 (excluding lens), will be available in April 2009.

Hasselblad is also launching a new versatile zoom lens, the HCD 4.0-5.6/35-90mm, to join its expanding HC/HCD lens line.

A "revolutionary" new tilt and shift adaptor, the Hasselblad HTS 1.5, is also joining the Hasselblad line-up. The HTS 1.5 allows photographers to use tilt and shift functionality with most of their existing or new HC/HCD lenses.

"The addition of digital sensors that read and record all movements and Hasselblad's proprietary digital lens correction mean that we can offer photographers both a unique level of quality and maximum ease of use," said Poulson.