Fujifilm has launched its first camera featuring its EXR technology, the FinePix F200EXR, which was announced at the Photokina 2008 exhibition.

The company says that the FinePix F200EXR utilises the technology to create an unprecedented level of image quality from a compact digital camera. Fujifilm says it has created a Super CCD capable of registering excellent levels of detail when switched to its high resolution mode, but at the same time, capable of offering excellent quality in low light and superb highlight detail in contrasty light when switched to its high sensitivity and wide dynamic range modes respectively.

The EXR technology has been used to create a 12-megapixel Super CCD EXR sensor and completely redesigned image processor. Much of the rest of the camera has been taken from the FinePix F100fd model, including a Fujinon 5x wide angle optical zoom lens, and the Face Detection 3.0 facial recognition technology with auto red eye removal. The F200EXR also offers five film simulation modes; a three-inch, 230,000-dots wide view LCD, HD photo output, dual image stabilization and sensitivity up to ISO 12800 (though with three million pixel output only).

The FinePix F200EXR offers thee switchable modes in one sensor. High Resolution mode deploys all 12 million pixels, and is designed to offer the finest detail of intricate subjects when light is full and even. High Sensitivity and Low Noise mode caps two adjacent pixels together to produce six million large photodiodes that absorb more light, producing low-light shots with minimal noise and grain. Wide Dynamic Range mode, which captures different exposures with two sets of six million pixels, which, when combined, gives a level of detail in highlights that would otherwise be lost.

In EXR Mode, the photographer can choose which sensor setting is preferable for the subject to be photographed by choosing High Resolution Priority (HR) to maximise resolution, High ISO and Low Noise Priority (SN) for high quality low-light work or D-Range Priority (DR) for the best detail with contrasty subjects.

The FinePix F200 EXR combines scene recognition technology with EXR technology by automatically and intelligently choosing the correct Super CCD EXR Priority in conjunction with a range of other controls (including image quality, exposure, focus, and white balance). The photographer can let the camera choose the best sensor mode by using the EXR AUTO mode

The five Film Simulation offer settings including Velvia/Vivid mode for rich and luscious landscapes; ASTIA/Soft mode for fine, smooth tonality; Black and White for dramatic monochromes; Sepia for a warm-toned period look; and a Standard mode.

The camera will ship at the end of February. Pricing will be announced nearer to its release.