Multi-disciplinary design company Frost Design has created a new identity for homeless charity Streetwise Opera. The charity provides a national programme of workshops and performances involving homeless people and opera professionals in the UK.
Streetwise Opera’s design brief called for an identity that could not only raise the profile of the charity and support its fundraising and government lobbying but would also have resonance with those who take part – homeless people and opera professionals alike.
An existing strapline, ‘giving homeless people a voice’, inspired the design solution. The logo needed movement, progression, a musical element and a distinctive personality. The extra ‘A’s’ at the end of the logotype signify singing out loud and the amplification of sound; their human quality and their different sizes help to celebrate the all-inclusive nature of Streetwise Opera’s musical initiative. An eye-catching fuchsia pink is the new house colour.
Building on the new identity Frost has designed advertising and marketing material. This includes a series of advertising posters for concerts, a range of promotional t-shirts and a website. The marketing material uses the logotype’s distinctive dot above the ‘A’ to create a playful visual marketing message: DONATE, DRAMA, CREATE, DANCE, PARTICIPATE. By giving the branding a clear structure and using only two colour printing, the charity will be able to apply it effectively with limited resources.
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