Foto SF, makers of a productivity tool for photographers, built on Apple’s FileMaker have released a new version of their award-winning software Foto SF.

Billed as a one-stop solution for photographers to organise their business, Foto SF aims to make users more profitable, maximising their financial potential especially in difficult economic times.

The update comes with a brand new sleek interface and allows for a much faster inputting of data and management of information insists the company.

New features include SMS messaging, improved mail merge, email management, better workflow module, sales lead generation tracking and conversion reports and more.

Foto SF has also introduced Foto SF Lite, aimed at a single-user business without any need of hosting over a network. This stand-alone software has all the features of the Pro version.

"Our research showed that their is a huge niche market of small photography businesses who are looking for a solution to help them organise their business. Two most important factors when considering new software were ease of use and also the price," explained Uzair Kharawala, the creator of Foto SF.

"We decided to launch Foto SF Lite which is priced very competitively and affordable for businesses either running part or full-time. The initial reaction since the SWPP Convention has been tremendous and very encouraging. We clearly feel that we've bridged a huge gap in the market with a very affordable product with almost all the features of the full version."

Foto SF costs £375 plus VAT, Foto SF Lite costs £125 plus VAT.