A development kit for developing rich-media ad creatives using Flash and DoubleClick's Dart Motif has been announced by Macromedia. The solution aims to simplify the rich media ad campaign process by adding specific functionality to create error-free ads with tracking capabilities.

A development kit for developing rich-media ad creatives using Flash and DoubleClick's Dart Motif has been announced by Macromedia. The solution aims to simplify the rich media ad campaign process by adding specific functionality to create error-free ads with tracking capabilities.

The Flash ad kit includes authoring templates for standard rich media ad types including floating ads, expandable ads, in-page ads, pop-ups, or a combination of these ad types. Pre-built ad functions such as expand, pop up/pop under can be built into Flash, or properties like windowless mode, scroll bars, alt tags, page positioning and display time can be defined.

The integrated solution of the Flash kit and Dart Motif saves time by reducing common debugging cycles between the design and trafficking departments, Macromedia claims. Creative functionality can be previewed and tested from within the Flash Ad Kit before handing off the ad. When the ad is trafficked, ad properties and tracking events are automatically populated in DART Motif and can be modified on the fly, the company claims further.

“The new Flash Ad Kit will only make it easier for designers to create their campaigns in DART Motif while benefiting from the most in-depth reporting available,” said Doug Knopper, senior vice president and general manager of advertiser and publisher solutions, DoubleClick .