Delete has designed and built a slick site to showcase the Red Bull Music Academy series of events, which run from February 7 to March 12.

The brief from the client was to create an online platform that promoted the swathe of musical events and support the online marketing and PR campaign around the London Academy and events; increase awareness of the Red Bull Music Academy itself and support Red Bull’s involvement in Music; and engage a broader audience for Red Bull around the Academy in London.


A whole new online visual look and feel has been created by Delete for the London Academy/events for 2010, aligning with the overall campaign and providing a distinct identity.

Delete created an interactive event guide for Red Bull for the London 2010 Academy. Seamlessly integrating existing content with the new London 2010 content and replacing the current Red Bull Music Academy site for duration of the London events, the site showcases the diverse event programme, artists and the Academy itself.


The site also includes an interactive events guide, events calendar, a blog, galleries and reviews, radio shows, video content and artist profiles. The site has an integrated Twitter feed to notify users of special promotions, while Facebook Connect allows users to easily post and share comments via their Facebook accounts.