You've got a little longer to get your entries in for this year's BIMA Awards. Due to popular demand, BIMA has extended the deadline until August 24 -- so if you've been a little tardy in getting your entries in due to the demands of current projects, a much-deserved holiday or half your team coming down with swine flu, now's your chance to compete for the interactive industry's most coveted prizes.
The BIMA Awards 2009 will be held on Thursday 19th November 2009 at Koko in Camden, London. To celebrate the 25th anniversary of the BIMAs this year, they’ve been totally revamped with: new categories; more opportunities to win; more transparent judging; a new committee; and a cool event venue.
Since the BIMA Awards were first introduced in 1984, they have undergone continuous development and always strive to encompass the constant changes within the interactive industry. The BIMAs aim to recognise and reward creative excellence in interactive design and innovation, and are much sought after and coveted in the UK’s new media industry.
New awards categories have been added to represent the whole of the interactive community. So, with each entry, companies have a total of 12 chances win – because as well as the main categories, there are 11 special awards that each entry will be automatically eligible for.
Entrants can look forward to even more impartial and objective judging than ever, importantly judges comments will for the first time be fed back to the entrants. All main categories will be accessed against four key criteria – Strategy, Creativity, Interactivity and Effectiveness – the crucial elements of any interactive project.
The new Chair of the BIMA Awards, Chris Kempt, says: "We’ve instigated major changes this year to provide a wider appeal to the whole interactive industry. More designers and innovators can get involved in the BIMAs than ever before, at whatever level they choose. We’ve even made entering more exciting - enter one award and get considered for 12!"
This year’s BIMAs are again presented in association with DigitalArts magazine but in addition there will be a number of specialist media partners, the first three partners have been announced -- Chinwag, TIGA and Mobile Monday – leading brands in their respective fields and further partner as well as sponsors will be announced shortly. For sponsorship opportunities visit the website.
The event itself, to be held at the prestigious Koko venue in Camden, promises to be a sparkling evening of entertainment, networking and fun. Full details will be released nearer the time.
The BIMA Awards 2009 are split into seven categories, each with four to six sub-categories. The first is for the best in six sectors -- with sub-categories of B2C; B2B; Charity and Not For Profit; Arts & Culture; Entertainment; and Informational. The remaining categories cover Advertising, Online, Games, Mobile, Social Media and Offline.
There are also a Best Blog award and 11 awards for excellence. These are Best Student Project, Innovation, Technical Achievement, Measurement and Results, Best Use of Viral, Accessibility and Usability, Visual Design, Motion Graphics, Strategy, Sound Design and the overall Grand Prix -- which is open to any entry from any category.