Starting yesterday, 15 past winners of the D&AD Student Awards will battle it out to create a publicity campaign for the 2010 Awards.
The brief arrived in competitors’ inboxes today and they have just 30 days to create a buzz that will inspire tutors and students to take part in next year’s awards.
The loudest buzz-maker will win a four-week paid work placement at AMV.BBDO in London. This prize will go to the idea that results in the largest number of eligible registrants and creates the biggest splash across multiple media channels.
The winner will be announced on 22 October.
Those taking part include Will Bollen, Emily Churches, Jerry Clark, Tori Fannon, Alex Harrison, Sarra Hornby, Chris Lee, Sarah Elizabeth Mayes, Aaron McCarthy, Sam Pilling, Jan-Erik Skevik and Stuart Stutch from the UK; Petter Prinze and Samuel Nilsson from Sweden and Valeria Vanzulli from Italy.