The winners of the D&AD Student Awards 2005 were revealed at a glittering event held last night -- with the overall D&AD Student of the Year Award going to a pile of dog poo. Literally.
The international competition, which saw over 2,400 entries into 29 categories, and was won overall by a team of talented students from China. They are WeiWei He, Chuan Shi and Wen Ying Lu studying at Central Saint Martins College of Art and Design, who won with their excellent work for Dog Poo Spray in Product Design & Innovation, sponsored by British Aerosol Manufacturers' Association.
Garrick Hamm, creative director, Williams Murray Hamm and D&AD education chairman said: “I always hope to come away from student judging with the names of a couple of new, exciting creatives, or a killer idea to share with the rest of my studio -- but nothing prepared me for dog shit! Not only was this a clever, environmentally useful idea but it was extremely well thought through and the execution was slicker than an Italian racing driver. If these creatives haven’t got jobs by the end of the summer, please send me an email... but I have a funny feeling they will be busy.”
The WPP Bursaries provide a valuable addition to D&AD’s existing education programmes and D&AD revealed in 2005 four have been awarded. Ted Heath, copywriter, Rainey Kelly Campbell Roalfe/Y&R says of the bursaries: “No heated debates. No creative strops. No agreeing to disagree. The ability of cream rising to the top made our choice of nominations not only easy, but obvious.”
Greenpeace provided a very topical brief in the Illustration category where students were asked to ‘Combine organic illustrative techniques with a strong visual idea to convey a message concentrating on either Oceans, Forests or Climate’ - timely for the G8 Summit. There was a first prize won by a team from Central St Martins College of Art, two second prizes and two commendations in this category.
Winning a D&AD Student Pencil and being featured in the D&AD Student Annual is the most effective way for students to stand out from the crowd and make an impression on the creative industry. The 29 briefs were set by leading brands and agencies such as Heinz, Virgin Atlantic, Greenpeace, Adobe, Procter & Gamble, WWAV Rapp Collins, The Science Museum and Tequila London. Categories include Ambient Media, Direct Mail, Poster Advertising, Graphic Design, Web-site Design and Environmental Design.
The latest issue of Digit (on sale now) features 18-pages of the very best of the D&AD Student and New Blood work, where you can see examples of the winning work and comments.