The D&AD has revealed its first rebrand in nearly half a century, and the new identity aims to help increase the D&AD as "the standard bearer for creative excellence," according to the organization. The rebranding is the first since the founding of the charitable organization in 1962, and has been designed by Garry Blackburn and Simon Elliott of London-based design consultancy Rose. The new identity will be rolled out during September, says the D&AD.
D&AD was established in the 1960s to celebrate creative communication, reward its practitioners and to raise standards throughout design and advertising in Great Britain. Today, D&AD is still a UK-based charity but its remit has expanded to champion excellence in creativity globally. D&AD runs global awards schemes and education programmes and works with the business community to ensure that creativity is high on their agenda.