The creative teams behind two groundbreaking designs – one online, and one in print - were honoured at the D&AD Global Awards 2006, held on May 24, 2006. The rarely bestowed Black Pencil Awards were given to the redesign of The Guardian, and to Leo Burnett Canada for outstanding creative design.
The D&AD Global Awards, billed as the creative industry’s ‘Oscars’, are held annually, and seek to reward the very best in design across print, motion, and online. The Awards are judged by some of the world’s leading creative practitioners, say organizers.
The 44th Annual D&AD Awards also saw 54 Yellow Pencils awarded to work that sets new benchmarks in creative excellence. Leo Burnett London scooped the most gongs, with their Yellow Pencil haul covering wins in the Viral, Direct and Digital Crafts categories for their youth-targeted public-awareness campaign, Cameraphone.
Leo Burnet (Canada)
Other double-Pencil winners included Apple in Product Design for its iPod with Video and iPod Nano, BBH in Television & Cinema Crafts for Mayfly and Radio for Killer Katy, and DDB London in Press Advertising for Beans/Jigsaw/Cat/Toilet Paper for Harvey Nichols. Gaming’s first Yellow Pencils were awarded on the night for Capcom’s Resident Evil 4 and Nintendo’s Nintendogs.
Tupperzick for 3 Mobile won two of the five Yellow Pencil’s up-for-grabs in the Television & Cinema Crafts categories, while Balls for Sony scooped two Yellow Pencils in the Television & Cinema Advertising categories.
“I witnessed some fascinating debates during judging week,” says D&AD president Dick Powell. “It’s great that D&AD Black Pencils have been awarded in Magazine & Newspaper Design. This is a new category that recognises just how tough that job is, and Online, which constantly reinvents itself.”