Canadian VFX studio Crush was recently given an intriguing brief by car manufacturer Lexus: to come up with a visual interpretation of the sound of a Lexus vehicle's motor.

The ads - which can be viewed here - are currently being shown in Canadian cinemas.


Crush's creative director, Gary Thomas, explains: "We were given an audio clip of the car running full tilt and asked 'what would that sound look like?' We then interpreted the sounds visually and used Maya and After Effects to create imagery that built adrenaline and took the audience on a journey."