Stock library Corbis will host a hangover lounge, workshops and an exhibition of celebrity portraits during the Cannes Lions International Advertising Festival, it has announced.
Final preparations are now underway for the festival, which takes place June 15-21. The centrepiece of Corbis' festival presence will be the Corbis/Sony BMG Lounge & Garden, at the Majestic Hotel. The stunning space will have indoor and outdoor seating, self-service computers, WiFi and other amenities and offer guests massages as well as a range of smoothies, fresh drinks and other hangover cures. People must register to be a guest of the Corbis Lounge; register here.
On the front of the Palais (where the festival takes place) Corbis will be unveiling an exclusive portrait of Jimi Hendrix by Tes One based on an iconic image by acclaimed photographer Henry Diltz. Tes One’s work bridges the gap between graphic design and fine art. He has developed his own signature by producing an urban street style with the technique of a draftsman. Tes One has enjoyed acclaim in London, Miami, Detroit, Cleveland and San Francisco. Diltz is one of Corbis’ longest serving photographers and is best known for his photographs of The Doors, Jimi Hendrix, The Rolling Stones, The Beatles and Bruce Springsteen.
On Thursday June 19 from 4:15 to 5:45 pm, Corbis Rights Services will host a Cannes Lions 2008 Content Workshop with the theme of 'The Use of Celebrity in Developing Brands.' The workshop will explore how celebrities and entertainment content are increasingly being used to rejuvenate products and build brands. The expert panel will ask what makes celebrities so popular with consumers and how can brands harness this popularity to boost their appeal. Panelists will include Mark Sherman, SVP Rights Services, Corbis, and a host of other experts and will be chaired by Lindsay Nicholson, Editorial Director at UK National Magazine Company, the publisher of Cosmopolitan, Esquire, Harper’s Bazaar and Reveal amongst others. Click here for more information.
“Celebrity and icons are increasingly taking a starring role in advertising,” said Gary Shenk, CEO, Corbis. “This year at Cannes, we’re excited to recognize the increasingly fuzzy intersection between the advertising and entertainment industries.”
For the third year in a row, Corbis is sponsoring an outdoor exhibit, ‘Cannes Fait Le Mur’, featuring Los Angeles-based celebrity photographer Peggy Sirota. This outdoor exhibit will feature 17 large canvas billboards of Peggy's portraiture around the city. The portraits will include Hollywood film stars such as Jennifer Aniston, Charlize Theron, Mel Gibson, Jack Nicholson, Kevin Spacey and Eva Mendes. The billboards, presented by La Ville de Cannes, opened the festival season on May 14th with a presentation by the Mayor of Cannes, and will remain on display throughout the festival season.
Corbis will also unveil details of a new museum it is underwriting called The Museum of Art for the Arts (MofAA). The MofAA will be a revolutionary and dazzling international institution for the arts that is expected to become a beacon for the artistic and creative communities from around the world. It will seek to create a dialogue between the established and the avant-garde, the past and the present, in an environment that is responsive to the issues of contemporary culture, while being accessible to patrons that range from the aficionado to the casually curious. Full details will be announced during Cannes Lions 2008.